Meta description length

Pixels, not a hard cap

Desktop snippets truncate around 150–160 characters; mobile can cut earlier. Wide letters (W, M) eat pixels. Count characters, then look at a search preview if you have one. Do not stuff the keyword three times.

What to put in those characters

One outcome, one audience, one next step. Example: “Count words and characters in the browser. No account.” Paste into the Character Counter and stop at ~155.

Steps

1. Write one sentence plus a short benefit.
2. Count characters with spaces.
3. Trim to about 155, then paste into the meta tag.

Frequently asked questions